“I think because [decision making in dating apps] is so fast paced we've conditioned people to just wonder, ‘what's next? “I think a lot of people my age are concerned that the person that they're on a date with is thinking, ‘is there something better? ’” “So true,” agreed Allison Norris, a 28 year-old single woman living in Melbourne. They were pretty open about it.” In the face of so much choice, users aren’t afraid to be picky and quick in their decisions – perhaps, somewhat paradoxically, contributing to singledom numbers.
With the proliferation of online dating services, do we just have too much choice?
Matchmaking website RSVP boasts that 1,200 new singles join the site every day, while competitor e Harmony claims they are responsible for 11,000 Australian marriages since 2007.
The latter says it can raise its revenues in Australia by 50 per cent over 2017/18, such is the potential in our market.
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According to the Australian Bureau of Statistics, the number will continue to increase by around 63 per cent over the next 20 years or so, from 2.1 million households in 2011 to almost 3.4 million in 2036.