Similarly, if you send a four sentence introduction to someone after swiping right, you’re likely going to come off as someone who likes to talk about themselves or someone who lacks social awareness.
Neither of those are qualities known to lead to romance.
Push the envelope too much and you’ll end up unsubscribed from that person’s life forever.
We’ve all gotten those emails that start like this: “Mr. I understand that unsolicited email may be a nuisance.
Let’s be honest though, people don’t talk on the phone anymore when they’re dating. Everything comes down to the ability to endear yourself to someone through something downloaded off the App Store ten minutes ago.
For that reason, I’m going to narrow Steve’s topic even further and highlight eight key reasons why email marketing is exactly like using a dating app.
Does an orange button work better than a blue button in my email? What should I order at In-N-Out: two double doubles or one 4×4? Is this Tinder profile picture with my family better than me surfing an epic wave in Tahiti? Being an email marketer has taught me one critical thing: you never really know what works best until you test it and prove a rightful winner. The point is that there’s a lot of fish in the vast dating pool and you have to swim to the top to get noticed.
Anyone who’s downloaded a dating app has gotten the vanilla “Hey” or “What’s up? These types of messages exhibit zero originality and communicate absolutely nothing about the sender. When you’re sending marketing emails, there’s other people vying for the business of your prospects too. They’re free to send as many messages as they want and technology has made it easier to reach prospects.While we’ve all heard that there’s plenty of fish in the sea, there’s also plenty of other fisherman going after that special fish that you’re looking for.With dating apps becoming more prevalent and it being easier than ever to sign up, someone might beat you to the lure if you’re not casting your line well.My friends would say that I’m easygoing, but I like to think I follow the “work-hard, play hard” lifestyle. In the end, I’m just a genuine guy seeking a genuine girl to be my new PIC (partner-in-crime). People are searching for their one and only true love, so tell them why it’s you in the first paragraph rather than 2,000 words into your profile. As an email marketer, this strategy also rings true for your email content. Plus, all the hundreds of other people out there are still saying “Hi”, so this helps you stand out in their inbox!And if we really hit it off, we’ll tell people we met in a bar (insert winky face). Where is the best place to put your call-to-action? It’s boring and is unlikely to generate any responses. For your own marketing emails, your subject line should capture the recipient’s attention.